Ho-ho-holidays

Mistletoe is in the air, PML is going strong! Check out a rough sketch of our t-shirt design:

PML Tee

Schools have been very enthused with the idea of a presentation addressing media literacy, and now we're gearing up to hold a fundraiser so that we can make this all happen! UCLA, get ready for lattes, mochas, cocoas, and more at Bruin Plaza coming winter quarter (date will be announced a bit later). We'll have a few teachers peeking at our lesson plans within the week, and we're super excited for the feedback so we can make PML just as effective as it can be. Keep in touch guys, and as always, stay literate.

Woah woah woah! It's been too long...

Helloooo strangers!

PML has been rolling deep and knocking out some serious work these past few weeks geared toward finalizing our lesson plans and getting in touch with schools so we can start making the Los Angeles area more media literate one school at a time! The group we've gathered round one of applications is amazing, and we're super lucky to have them on board as team members of Project Media Literacy. So congrats to Sarah, Angel, Yolanda, Ben, Lilea, Daryl, and Patricia!

Think media literacy is a silly skill to have? Consider the things we've noticed the past few weeks while interacting:
-Different news corporations are selectively presenting facts on stories to sway viewers
-During a 3 hour Spongebob marathon spree, all of the toys targeted to girls involved ideals of consumerism/physical appearances
-Boys have immense pressures from the media to gain power status and control sentimental emotions
-Stereotyping is a harmful selling technique alive and well in advertising

Keep in touch viewers...if you have suggestions, comments, or questions, email projectmedialiteracy@gmail.com for more information and a real person reply! No computers, swear it!

FIRST TEAM MEETING!

PML's first team meeting is kicking off Wednesday, October 28th at 7p.m. at 565 Gayley Avenue apartment #602...don't worry Glee fans, we'll be done by 9pm! I'll be sending my cell in a message so you can ring me when you're downstairs and we'll let you right up. This is a mandatory meeting so members, make sure you're there! We'll do our best to provide treats and awesomeness in return. Basically we'll all be getting to know one another and explaining what our goals are until the beginning of winter quarter...Education Specialists, you have a few details to sort out! PR people, we need you to start picking up the phones!

We can't wait to meet everyone =)
Love,
PML execs

Minor delay (minor!)

So a certain someone (*guilty shoulder slump*) got invited to Treasure Island Music Festival (FO' FREE) and happens to possess the applications at said point in time. Therefore, app results will be released tomorrow, Monday.

ALSO: For those of you with phantom applications that wrote no email nor phone, PLEAAASE email us as we have no clue how to get a hold of you. Thanks!

Love,
PML

HEY ALL!

Applications came in and they look great! We'll shoot out emails by Sunday on the results...and we've gotten some questions about late apps given since a few people heard about PML a little late in the game...please email those to projectmedialiteracy@gmail.com by the end of Friday!

*also* if you forgot to attach your email/phone number as a contact (a few did) please email us!! We can't find you...

It's Beginning to Smell Alot Like Applications...

Print this out and write on it!


...applications are due Wednesday October 14th to the Communications Office at 2303 Rolfe Hall by 4pm! There you will find a marked box, which will be put out Monday, so don't try to turn it in earlier because the assistant will just look at you all funny like. Good luck guys!

Love,
PML

One day to go!

Applications are up in a day! If you need something to tide you over until tomorrow, check out these vintage advertisements....mildly shocking portrayal of ze women (the driving segment is downright hilarious), but again, a really obvious testimony to the biases of the media...have things changed much, eh?

Want more juicy info about PML?

Our DB article is up! Holler!


PML In the Daily Bruin

We finally figured out how to make this link work. Enjoy our sweat and tears and click directly!

DROOL

I use this too much like a blog. I promise to restrain myself in future instances. I like my media.

We can't help ourselves...

HAH!!! Sometimes, it's good to stalk Youtube...

Daily Bruin Coverage

Success! We were interviewed today for the Daily Bruin and the feature should run Thursday Oct. 1st (in two days!), so look out for it! Of course, the best part was that the writer, Christine, was super stoked about our goals and program outline...we do love our fans, yes sir.

Don't forget to keep posted on applications...those will appear here Wednesday of Week 2, in 8 days! A general information session will take place Thursday of Week 2, 8pm meeting at the Bruin Bear and then heading to a cozy patch of well-lit grass so as to accommodate people with late-night classes. If the evening slot isn't do-able for you, don't forget to send any questions to projectmedialiteracy@gmail.com.

Cheers and many brownies in your future,
PML

Harsh!

Por Ejemplo: Effects of Advertising on Viewers

Oh boo, people. This is sketch business right here! Cheers to spreading the news via PML so more girls (and boys) like me can happily eat my batch of brownies while watching America's Next Top Model...and NOT feel bad about it, muaha!

One, two, three....BEAR?

This clip is pretty sick, besides the fact that it's a superb example of priming, in which the media tell a person what to think about. This selective attention, of course, could lead to someone missing a pretty big fact or two while they're focused on one issue.

Zero Week

Zero week is up and running and PML is on the treadmill sweatin' it out like a champ. A feature in the Daily Bruin is in the works so be sure to check back for more news! We're already practicing our pouty faces for the camera, don't worry.

AS FOR APPLICATIONS! Those will be posted, pending the DB article, Wednesday of Week 2 (October 7th) and due by 4pm the following Wednesday (October 14th) to the Communications Office at Rolfe 2303. Check back for updates, ladies and gentlemen, as if we gather enough swagger from the article we may push back the date to accommodate more applicants.

Out!

-Michelle, PML Supreme Chancellor of Excellence