Alright alright, PML has gotten lazy on the blogging. So let's recap what's been going down this last season of PML: we welcomed young blood, we did a TON of visits with recurring schools for the next year, we are currently researching the effectiveness of the group's efforts via a thesis study, and we are now pulling back into the dungeons away from schools to really hone in on our lessons and make them better than ever. Sounds snazzy, right??

Thanks for the apps!!!

Potential PMLers:

The Communications office locked up early on Friday (BOO!) so we will be reviewing applications Monday. Try to keep Tuesday October 12th at 5pm free because we're having our first meeting for admitted applicants/returning members. We meet on campus and I'll give details out on Monday. Thanks to all who applied and you will hear from us soon!

Love,

PML

Application Post!

Alright Bruins, put your game faces on....


PML Application

(Just click on the link to download it) DON'T FORGET....this application is due Friday of week 2, October 8th, by 5pm to the Communication Studies Main Office at 2303 Rolfe Hall (easy access by taking the doors to the left of Northern Lights walking from the North Campus courtyard). If you have any questions, please email projectmedialiteracy@gmail.com...this is about a 5 hour per week (max) commitment. Can't wait to hear from you all! Our first meeting will be Tuesday of Week 3...time TBD so that it can be best for all members, new and old. Have a great week guys!



Love, PML

PML's Sophomore Year!

After a long and restful summer, it's time for another round of PML!!! UCLA students, look for us in your email and classes telling you more about joining our group...if you have any questions feel free to email at projectmedialiteracy@gmail.com. We'll be taking applications in about two weeks and a post with the details will be sent soon! Our application will be posted to the website shortly. Seeeeee you soon!

Spring Fever

I can't believe I haven't posted photos yet, but here are some gems from PML's visit to Pio Pico...we'll be returning in a few weeks to finish up our lessons with the same great students we taught to in the winter:

Pic 1: Pio Pico the school! So bright and cheery.
Pic 2: The teachers! From left, members Michelle O., Angel, and Michelle C.
Pic 3: Angel showing the students a video on priming effects (they're hiding to the left of the picture)
Pic 4: The whole group for this visit! Members Michelle C., Sara, Angel, and Michelle O.

This spring quarter PML is conducting at least ten visits to Le Conte Middle School, Johnnie Cochran Middle School, and Pio Pico Span School. There may be a few more tacked on, and we can't wait! PML gathered its first round of response surveys since we've last updated so that we can monitor our effective/fun meter properly, and the feedback was awesome...both teachers gave us 10/10 marks and said they loved our lessons, and the kids seemed to agree, reporting no confusion, and enthusiasm for the interactive video workshops...our favorite "other comments" response was "Come back and real soon!" Awww, the feeling is mutual.

PML STORMS BRUINWALK!

Hear ye!!!

PML is bringing Lattes on Location to Bruinwalk this Wednesday March 10th from 9am to 4pm for mochas, lattes, espresso, hot cocoa and more! Think of us as your local coffee store...we have vanilla lattes, hazelnut lattes, caramel macchiatos, double shots etc. etc. etc. Skip the lines at the campus shops and spend your $3 this one day on quality product to help your fellow Bruins in their community outreach efforts! We need all the help we can get as a baby organization. Don't forget to pick up a silky Dominique Honeybees lip balm...buy a drink and get it for only $2 instead of the regular $3!

Gaining Momentum

Again, all too long since our last post, but we are busy bees. PML conducted its first visits to SMASH Alternative Schoolhouse and Pio Pico Span School and BOY did we love them! Nothing beats seeing the lightbulbs click and the gears turn in a student's mind, and it didn't hurt that the teachers were equally interested and engaged with our presentations.

Coming up we have our latte fundraiser @ UCLA Bruin Plaza! March 10th from 8:30am-4pm we're dishing out mochas, lattes, tea, and more to the Bruin community in order to raise funds for our outreach project.

Video of the post:
Here's an interesting video put forth from the Dove Campaign for Real Beauty, which highlights how advertisers set a rather high, unrealistic bar for attractiveness. Yet these companies still manage to set a national standard that effects self-image:

WINTER APPS!

Hey guys! So here are the applications for PML:

PML Application.pdf

A modification: these are due Friday of Week 2 (winter quarter) by 5pm to the box at 2303 Rolfe Hall! If you have a question feel free to email us at projectmedialiteracy@gmail.com and we'll reply zippy! Happy schoolings and we're looking forward to working with you talented people, you.

Ho-ho-holidays

Mistletoe is in the air, PML is going strong! Check out a rough sketch of our t-shirt design:

PML Tee

Schools have been very enthused with the idea of a presentation addressing media literacy, and now we're gearing up to hold a fundraiser so that we can make this all happen! UCLA, get ready for lattes, mochas, cocoas, and more at Bruin Plaza coming winter quarter (date will be announced a bit later). We'll have a few teachers peeking at our lesson plans within the week, and we're super excited for the feedback so we can make PML just as effective as it can be. Keep in touch guys, and as always, stay literate.

Woah woah woah! It's been too long...

Helloooo strangers!

PML has been rolling deep and knocking out some serious work these past few weeks geared toward finalizing our lesson plans and getting in touch with schools so we can start making the Los Angeles area more media literate one school at a time! The group we've gathered round one of applications is amazing, and we're super lucky to have them on board as team members of Project Media Literacy. So congrats to Sarah, Angel, Yolanda, Ben, Lilea, Daryl, and Patricia!

Think media literacy is a silly skill to have? Consider the things we've noticed the past few weeks while interacting:
-Different news corporations are selectively presenting facts on stories to sway viewers
-During a 3 hour Spongebob marathon spree, all of the toys targeted to girls involved ideals of consumerism/physical appearances
-Boys have immense pressures from the media to gain power status and control sentimental emotions
-Stereotyping is a harmful selling technique alive and well in advertising

Keep in touch viewers...if you have suggestions, comments, or questions, email projectmedialiteracy@gmail.com for more information and a real person reply! No computers, swear it!

FIRST TEAM MEETING!

PML's first team meeting is kicking off Wednesday, October 28th at 7p.m. at 565 Gayley Avenue apartment #602...don't worry Glee fans, we'll be done by 9pm! I'll be sending my cell in a message so you can ring me when you're downstairs and we'll let you right up. This is a mandatory meeting so members, make sure you're there! We'll do our best to provide treats and awesomeness in return. Basically we'll all be getting to know one another and explaining what our goals are until the beginning of winter quarter...Education Specialists, you have a few details to sort out! PR people, we need you to start picking up the phones!

We can't wait to meet everyone =)
Love,
PML execs

Minor delay (minor!)

So a certain someone (*guilty shoulder slump*) got invited to Treasure Island Music Festival (FO' FREE) and happens to possess the applications at said point in time. Therefore, app results will be released tomorrow, Monday.

ALSO: For those of you with phantom applications that wrote no email nor phone, PLEAAASE email us as we have no clue how to get a hold of you. Thanks!

Love,
PML

HEY ALL!

Applications came in and they look great! We'll shoot out emails by Sunday on the results...and we've gotten some questions about late apps given since a few people heard about PML a little late in the game...please email those to projectmedialiteracy@gmail.com by the end of Friday!

*also* if you forgot to attach your email/phone number as a contact (a few did) please email us!! We can't find you...

It's Beginning to Smell Alot Like Applications...

Print this out and write on it!


...applications are due Wednesday October 14th to the Communications Office at 2303 Rolfe Hall by 4pm! There you will find a marked box, which will be put out Monday, so don't try to turn it in earlier because the assistant will just look at you all funny like. Good luck guys!

Love,
PML

One day to go!

Applications are up in a day! If you need something to tide you over until tomorrow, check out these vintage advertisements....mildly shocking portrayal of ze women (the driving segment is downright hilarious), but again, a really obvious testimony to the biases of the media...have things changed much, eh?

Want more juicy info about PML?

Our DB article is up! Holler!


PML In the Daily Bruin

We finally figured out how to make this link work. Enjoy our sweat and tears and click directly!

DROOL

I use this too much like a blog. I promise to restrain myself in future instances. I like my media.

We can't help ourselves...

HAH!!! Sometimes, it's good to stalk Youtube...

Daily Bruin Coverage

Success! We were interviewed today for the Daily Bruin and the feature should run Thursday Oct. 1st (in two days!), so look out for it! Of course, the best part was that the writer, Christine, was super stoked about our goals and program outline...we do love our fans, yes sir.

Don't forget to keep posted on applications...those will appear here Wednesday of Week 2, in 8 days! A general information session will take place Thursday of Week 2, 8pm meeting at the Bruin Bear and then heading to a cozy patch of well-lit grass so as to accommodate people with late-night classes. If the evening slot isn't do-able for you, don't forget to send any questions to projectmedialiteracy@gmail.com.

Cheers and many brownies in your future,
PML

Harsh!

Por Ejemplo: Effects of Advertising on Viewers

Oh boo, people. This is sketch business right here! Cheers to spreading the news via PML so more girls (and boys) like me can happily eat my batch of brownies while watching America's Next Top Model...and NOT feel bad about it, muaha!

One, two, three....BEAR?

This clip is pretty sick, besides the fact that it's a superb example of priming, in which the media tell a person what to think about. This selective attention, of course, could lead to someone missing a pretty big fact or two while they're focused on one issue.

Zero Week

Zero week is up and running and PML is on the treadmill sweatin' it out like a champ. A feature in the Daily Bruin is in the works so be sure to check back for more news! We're already practicing our pouty faces for the camera, don't worry.

AS FOR APPLICATIONS! Those will be posted, pending the DB article, Wednesday of Week 2 (October 7th) and due by 4pm the following Wednesday (October 14th) to the Communications Office at Rolfe 2303. Check back for updates, ladies and gentlemen, as if we gather enough swagger from the article we may push back the date to accommodate more applicants.

Out!

-Michelle, PML Supreme Chancellor of Excellence